Cyberfare Case Study

Victoria Schultz MIS 260 B. Hecker Are We Ready For Cyberwarfare? 1. Cyberwarfare refers to politically motivated hacking to conduct sabotage and espionage. It is a form of information warfare sometimes seen as analogous to conventional warfare, and in 2013 was, for the first time, considered a larger threat than Al Qaeda or terrorism, by many U. S. intelligence officials. 2. U. S. government security expert Richard A. Clarke, in his book Cyber War (May 2010), defines â€Å"cyberwarfare† as â€Å"actions by a nation-state to penetrate another nation's computers or networks for the purposes of causing damage or disruption. The Economist describes cyberspace as â€Å"the fifth domain of warfare,† and William J. Lynn, U. S. Deputy Secretary of Defense, states that â€Å"as a doctrinal matter, the Pentagon has formally recognized cyberspace as a new domain in warfare . . . [which] has become just as critical to military operations as land, sea, air, and space. † 3. In 2009, President Barack Obama declared America's digital infrastructure to be a â€Å"strategic national asset,† and in May 2010 the Pentagon set up its new U. S. Cyber Command, headed by General Keith B.Alexander, director of the National Security Agency (NSA), to defend American military networks and attack other countries' systems. The EU has set up ENISA (European Network and Information Security Agency) which is headed by Prof. Udo Helmbrecht and there are now further plans to significantly expand ENISA's capabilities. The United Kingdom has also set up a cyber-security and â€Å"operations centre† based in Government Communications Headquarters (GCHQ), the British equivalent of the NSA. In the U. S. owever, Cyber Command is only set up to protect the military, whereas the government and corporate infrastructures are primarily the responsibility respectively of the Department of Homeland Security and private companies. In February 2010, top American lawmakers wa rned that the â€Å"threat of a crippling attack on telecommunications and computer networks was sharply on the rise. â€Å"According to The Lipman Report, numerous key sectors of the U. S. economy along with that of other nations, are currently at risk, including yber threats to public and private facilities, banking and finance, transportation, manufacturing, medical, education and government, all of which are now dependent on computers for daily operations. In 2009, President Obama stated that â€Å"cyber intruders have probed our electrical grids. † 4. The Economist writes that China has plans of â€Å"winning informationised wars by the mid-21st century†. They note that other countries are likewise organizing for cyberwar, among them Russia, Israel and North Korea. Iran boasts of having the world's second-largest cyber-army.James Gosler, a government cybersecurity specialist, worries that the U. S. has a severe shortage of computer security specialists, estimati ng that there are only about 1,000 qualified people in the country today, but needs a force of 20,000 to 30,000 skilled experts. At the July 2010 Black Hat computer security conference, Michael Hayden, former deputy director of national intelligence, challenged thousands of attendees to help devise ways to â€Å"reshape the Internet's security architecture†, explaining, â€Å"You guys made the cyberworld look like the north German plain. â€Å"

Anthropology in relation to Disney’s “A Bug’s Life” Essay

When viewing Disney’s A Bug’s Life with the critical eye of an anthropologist, it is hard to truly believe that it is a children’s movie. This movie is an introduction to the complex world of anthropology and it’s concepts. One finds elements of culture in many different lights throughout this film. A Disney masterpiece shall be proven in this paper to not only intrigue the younger audience, but it shall verify the fact that the way humans function is so easily portrayed, even in the simplest behavioral patterns. As the film opens, the ants are preparing for the coming of the ravenous grasshoppers by filling a leaf with food products. For this food collection the ants stack the food following a straight line one after the other until an autumn leaf descends to the ground separating one ant from the line. This causes mass confusion and disorder. The ants learned behavior caused them to lose their self-control and allowed them to break the division of labor. Had the ants not been so set in their â€Å"assembly line† ways, they might not have had the problem they did. Flik (the main character of the movie) holds intelligence like none of the other ants in the production. He uses his brain as opposed to learned behavior in order to try and assist the colony. His numerous inventions are advanced, yet still unrefined enough to go wrong. The other ants frown upon his differences showing ethnocentrism at it’s finest. Within their own culture, Flik is looked down upon. One could view Flik’s intelligence as a mutation of the ant colony, but an even better example is that of the grasshopper’s psychotic mutation known as Thumper. Thumper is used to frighten the ants even more. His intimidation factor is used against the ants so they will work harder and faster to appease the tribal grasshopper’s needs. Flik, being beyond that of his fellow ants, confronts the hierarchy of his people to make a request that he traverse to the city in search of â€Å"warrior bugs† to save the colony once and for all from the big, bad, grasshoppers. After receiving approval, he sets off for the city not knowing what to  expect or who to encounter. By being able to leave the colony on his own free will, Flik proves he is adaptive and able to think freely for himself. His fellow ants look on in amazement as Flik begins his journey. The other ants’ cultural restraints did not allow them to even truly process what he was doing. The ants could not see passed the taboo of leaving the island, and therefore, were stuck to the island and unable to mentally push themselves away. Upon entering the city, it is made immediately obvious the vast amount of sub-cultures that flourish throughout. Flik is taken aback and is not very aware of what exactly is occurring. He is different from the others because he is a country bumpkin. He is from the country and does not know any better than his country boy ways. Cultural relativism is shown here, as he is not accepted for his beliefs and actions in the city. Many things separate him from the city culture in yet another example of ethnocentrism against Flik. Even language makes Flik distinctive from the other bugs and he is somewhat wary of what he is doing. Unfortunately his judgment is not all there and he chooses circus bugs over warrior bugs to come back and save his people. This confusion shows Flik’s urban inexperience and how easily it can be for one sub-culture to be mistaken with another. Luckily enough for Flik, he was a more advanced ant and not the type of â€Å"noble savage† the rest of his colony might be confused for. He is willing to take the initiative and get to the place he wants to go. When Flik returns the unknowing â€Å"warrior bugs† to the colony, he is met with praise and admiration (as are the â€Å"warrior bugs†). The â€Å"warrior bugs† begin to realize what they are getting involved in and they grow frightened. Soon, they begin to come along and appreciate the colony and their worth to the ants of the colony. This integration of culture is the main reason that the revolution the ants would soon develop worked. Another example of sub-culture in this movie is that of the queen’s youngest daughter and her friends. They form a club that is based upon childhood innocence but is able to do well for the whole colony. Without the work they  did, the anthill might not have been saved. After gaining the trust and earning the help of the â€Å"warrior bugs†, the ants are able to begin their revolution. This revolution contains much evolution in it. The ants are able to drop their learned behavior in order to come together and build the giant bird that will scare off the grasshoppers and save the day. Working together and breaking tradition, everything does end up working until the rest of the colony discovers the true identity of the warrior bugs. This leads to trouble again for Flik, but all ends up working out. Cultural relativism is seen again at the end of play when the humorous grasshopper Moulder leaves his tribe in order to stay with the â€Å"stronger and smarter† group of circus bugs. He also follows Darwin’s survival of the fittest concept in desiring to go with the better plan. There are examples of individual variation as well throughout the entire movie. Flik is the best example in that he is the main â€Å"individual† of the colony. His views are separate from anyone else and he strives to make things better for his people. Each one of the circus bugs has a strong sense of individuality. It is their differences to their own kind that brings them together to form their posse. And no matter what situation they are brought into, they are very individual from the larger group they are around. The grasshopper’s were a group who practiced and accepted a strong generalized reciprocity from the ants. The ants toiled all day trying to appease the evil one’s appetites, and got nothing in return. Hopper (evil leader of the grasshoppers) made empty promises about the ants losing their colony if they weren’t â€Å"protected† by the grasshoppers. But this would all be proven otherwise, when the ants realized their potential and saw that they did outnumber the grasshoppers 10 to 1. Coming to this conclusion is what truly allowed the ants the break their learned behavior and defend themselves. The difference in the cultures of the ants and the grasshoppers is something else of interest for this movie. The grasshoppers are a lazy culture that relies upon anyone but themselves to do work. The ants on the other hand, are hard workers. They not only perform the food gathering each year for them, but they also do enough for the grasshoppers as well. They work hard and long not realizing that they do not have to work for the grasshoppers too. The grasshoppers depend upon the fact that the ants do not know any better and hope it remains that way. Luckily for the ants, Flik’s intelligence is beyond that of the grasshoppers and it leads to revolution. In comparison to that of humans, Flik is a key human rights activist. He is strong about the will of the people and the freedom of his fellow ant. His spiritual strength is beyond that of anyone (even the queen of the colony) and he does end up making up for all of the mistakes he makes along the way. A Bug’s Life not only lives up to anthropological expectations, it lives up to childhood entertainment purposes. Its uncanny and smooth combination is of award merit. Taking the best examples of culture and its components, Disney is able to put that into a simple context that anyone can understand and relate to. Under the critical eye of an anthropologist, this movie not only meets standards, it creates it’s own. Children will be learning anthropology thanks to movies like this even before they can pronounce the word.

Search engine marketing Research Paper Example | Topics and Well Written Essays - 250 words

Search engine marketing - Research Paper Example Players in the search engine marketing industry relate to Priceline.com, Rough Guides, Whatsonwhen, Expedia and Lastminute.com. These institutions are re- intermediation and cyber mediation companies that capture significant portions of the market and ensure that new products and services are created (Kennedy & Hauksson, pg.76). They have been modeled to save time and effort for the consumer by ensuring price competitiveness and value added services provision. They contain IDTV models and mobile devices to provide easy interactions with the consumers. Their weakness is that they may be hacked and may contain irrelevant data which is not up to date. They are fast and speedy with regard to information relay. The main question that MediaContact wants answered relates to which channels generate more revenues and which channels bring the highest online reviews (Kennedy & Hauksson, pg.89). To address this issue, an analysis and review of the channels can be carried out so as to determine the most profitable channels as well as the

Project in colombia Essay Example | Topics and Well Written Essays - 1000 words

Project in colombia - Essay Example However, since 20110, the ethnic and political violence has significantly reduced thereby developing a business environment. The United States entered the free trade agreement with Colombia in an attempt to develop the previously small economy thereby possibly creating some stability. The agreement that allows both Colombian and American nationals ease of movement between the two countries has so far benefited both countries. Colombia produces cotton and is a great exporter of the same to the United States. The free trade agreement allows for the unregulated exploitation of the resources in the two countries by nationals from either country. While the country exports such large amount of cotton, she still suffers from massive levels of unemployment with the rate estimate at ten percent. It is therefore in the spirit of the free trade agreement that the projects seeks to set up a textile company in the republic of Colombia. The project is likely to benefit Colombia in a number of ways while the investors target a substantial profit margin. With an unemployment rate of ten percent, it is more probable that Colombia has cheaper labor than the United States, the company will therefore solicit the readily available labor, coupled with lower rates of cotton in the country and the company is more likely to make great profits. The free trade agreement protects the investments of nationals from either country in case of any insecurity incident. Additionally, to obtain better protection the republic of Colombia has a number of insurance company most of which are American based offering American tariffs in the country (Pickton & Broderick, 2005). The success of the bilateral trade between the two countries relies on their efforts in upholding the terms of the agreement. The agreement benefits both the countries and they signed to it owing to its lucrative nature and the possibility of developing the countries. In the spirit of the country, the two countries have effective tax schemes to investors and goods produced in either country as though are in the mother country. This prevents exploitation of investors. Additionally, it prevents the mistreatment of foreign nationals in the countries. The Americans therefore access Colombia markets as though Colombians and vice versa. Additionally, the countries should coexist peacefully. Peace favors investments thus growth. Inter country squabbles destroy the diplomatic relations between countries thus stunts growth and creates animosity between the countries thereby eliminating any business possibilities (Bahreini, Willis & Primack, 1988). The American textile industry therefore has a number of success possibilities key among which is the effective management of the available resources in the republic of Colombia. With readily available cotton retailing at the local market value and cheaper labor, the company is more likely to make more profit. In setting up in Colombia, the company forgoes the cotton transp ortation and importation duties. Besides, the country has reliable yet cheaper electricity a fact that implies that producing the textiles in Colombia is cheaper than a similar production in the United States of America (Petrickv& Quinn, 1997). To maximize profits, the company should access both the

Current and potential power of the Chinese currency in a global Essay

Current and potential power of the Chinese currency in a global financial economy - Essay Example The present international economic hold back is having substantial unconstructive effects on China’s export industries, and sectors that rely on international direct investment flows. The degree of China’s contact with the ongoing international financial crisis especially from the struggle of the American sub-prime mortgage issue is not clear. However, china places various limitations on capital flows especially outflows, in part in order, to uphold its administered float monetary policy. These limitations restrict the capacity of Chinese residents and many companies to invest outside the country, forcing them to invest locally even though, some Chinese try to move funds outside the country illegitimately. Therefore, the disclosure of Chinese private sector companies and private investors to sub-prime American mortgages is expected to be small. For 25 years, globalization formed unprecedented degrees of both economic risk and economic growth. Monetary markets became fre e, which allowed governments and firms to invest more openly. Even so, as international trade grew larger, it also grew more complicated. Speedier-flowing capital became more unstable and economic danger became more difficult to track. Local regulators struggled to survive with changing financial practices, most of which they did not entirely understand. To make matters more complex, the state governments refuted the idea of ceding regulatory administration to an international system, restricting the degree of international misunderstanding over international markets (Peterson & Derby 2). International integration was based on a melange of normally ad hoc plans with coercive power and limited scope. One impact was an outburst of systematic banking crisis, with more than 120 occurring between 1970 and 2007. In 2008, policy makers who were discouraged by harsh impact of this crisis started expressing apprehension in regard to lack of effectual regulation of the international financial structure, which former American treasury secretary said had brought about over one chief crisis once every 3 years (Peterson & Derby 2). Furthermore, Chinese government firms like the State Administration of foreign trade, Chinese Investment Company, state-owned companies, state banks, might have been more disclosed to distressed American mortgage securities. Chinese companies account for the share of lion’s of China capital outflow, most of which comes from China’s big and developing foreign trade reserves. If china held distressed sub-prime mortgage supported securities, these institutions would possibly be incorporated in the company securities rank and some American equities which might have invested in real estates. Even so, these were a comparatively small section of China’s total American securities holdings (ORLIK 4). The government of china does not discharge comprehensive information on its holding of financial companies, even though some of its bank s have stated their level of disclosure to sub-prime American mortgages. Such companies have normally stated that their disclosure to distressed sub-prime American mortgages has been minor compared to their comprehensive investments, that they have cleared up such assets or have called off losses and that they carry on to earn high return margins. China has taken various steps to react to the international financial crisis. Other than the cut in interest rates and enhancing bank

Three Pillars Essay Example | Topics and Well Written Essays - 750 words

Three Pillars - Essay Example Servant leadership entails leading others into achieving organizational objectives whilst incorporating everyone on board. This type of leadership seeks to empower all the involved parties and making them ‘semi-leaders.’ A good servant leader understands the need to serve as a key element to successful management. As a servant leader, the leader carries the corporate vision and then nurtures everybody to realize the vision through tapping of each individual talent. In simple terms, servant leadership aims at walking the walk together with the rest. Successful servant leadership is defined by ethical behavior, charisma, and the desire to inspire and empower others (Boone & Makhani, 2013). It is worth noting that successful servant leaders spend more time listening, understanding and critically analyzing ideas from subordinates. Servant leaders are defined by the ability to scavenge for individual talents and articulating those individual talents towards organizational goa l. As a financial analyst for a health insurance company, I have unlimited opportunity to exercise servant leadership. First, I demonstrate submissiveness to higher leadership and help them tap into my skills and talents. Instead of competing with fellow workmates, I aim at creating a team work where everybody feels appreciated and respected. Whenever I find faults during my financial analysis, I help the affected personnel to identify the problem and then show them how to do it better next time. I have seen this work more often than just scolding and rebuking a person for their mistakes. By serving as an example, others are able to follow willingly. With globalization bringing new array of challenges especially in managing organizations, entrepreneurial skills needed to sustain organizations in 21st century have gone high. Entrepreneurial skills require understanding of complex array of tenets of management. Therefore, entrepreneurship needs to understand the relationship between

CLA W1 Assignment Example | Topics and Well Written Essays - 750 words

CLA W1 - Assignment Example Cartoons such as Hercules and Aladdin use creative ideas from Greek stories to create episodes of their programs. Children literature such as comics and novels are another area that has been influenced by this culture. Many creative pieces of children literature contain ideas and notions borrowed from ancient Greek mythology. The Ancient Greek mythology also influenced many national governments in the area of finance and economy. Many of the local governments have incorporated the use of Greek mythological artwork and design in the creation of their national currencies. A close look at many notes and coins used as local currency prove of this. The design and shape of the money will indicate that many ideas borrowed from the ancient Greek artwork. Ancient Greek mythology has greatly influenced modern architecture and design. Many famous national buildings and facilities have borrowed artistic themes from the ancient Greeks. They have skillfully adapted the design and creativity that they have gathered from studying ancient mythological architectural drawings and managed to incorporate them into modern ideas (Tessowen, 2012). The entertainment industry has also greatly benefited from classic mythology. Many movies have themes based on classic mythology, with the entertainment industry adopting their versions of movies such as "The Legend of Hercules", "Spartacus†, â€Å"Troy" and others. These films have gone on to be mostly familiar and rake in massive amounts of revenue. The music industry has also adapted themes from classical mythology. Musicians sing songs relating to ancient Greek mythology, and many bands have names and themes related to the ancient Greek culture. Ancient Greek mythology inspires marketing in man y ways. Many corporations consistently use these ideologies in marketing and branding their products. It is common to see advertisements with people dressed in ancient

Assignment Example | Topics and Well Written Essays - 250 words - 376

Assignment Example I entered a competition following my class teacher’s encouragement and true to his belief, my essay was judged the best. This has been a defining moment in my writing life and as such has made me have the impetus to write and write even more. Writing plays various roles in my day to day life. Writing has impacted in my life in the sense that it has improved my communication skills; my creativity has been enhanced and my overall understanding of people based on their behavior which I tend to write on has increased (Richardson, 13). Further writing has enhanced my understanding of the world and how I can tell other peoples story. The most successful thing I have ever written on is the Korean wave. This is a story about how the Korean culture has grown international gaining audiences beyond south East Asia to reach the entire world. The story gives the success of Korean audiovisual products and how their originality has contributed to its growth

Human behavior Assignment Example | Topics and Well Written Essays - 500 words

Human behavior - Assignment Example In the Gulf countries, gender discrimination is the most common and vital problems among others. Women of the Saudi Arabia are restricted many aspects both on personal and professional ground. They do not the freedom to drive car, work in the private sectors as well as they are not eligible to work in the garment industry. These are the social restriction imposed on women and hence their right to live a free life is being curbed to a considerable extent (Paludi, 2010). Moreover, women have to wear ‘Burka’ every time, they have no freedom to wear western dresses, they have to cover their head and face throughout the day to add to it they also do not have the freedom to be bare feet. On the contrary, Men of the Gulf countries enjoy various rights. Men have segregated women from the society, especially in the social parties and get-togethers were women are not allowed to attain any social gathering. According to International Labor Organization (ILO), the rate of employment is very low in case of women, because women of the Islamic family do not to permit work outside the house. Gradually, this known scenario is changing and affecting the status of women, as they are now coming out and working in banks, and other governmental places. However, women are not allowed to converse with the opposite gender in the workplace. This aspect of women in Saudi Arab refers to the curbing of human rights and freedom of speech. Moreover, government head s of the Gulf countries generate work only for women, where people of opposite genders do not allow to work. This action represents the practice of gender discrimination against women (Newman, 1999). In the work place, where people of both gender work in the same level, there women always face discrimination regarding different kinds of employ benefits, such as women employee get maternity benefit exclusive of child care

America's Post-Civil War Growing Pains Assignment

America's Post-Civil War Growing Pains - Assignment Example The end of reconstruction where Hayes withdrew the last union troops from the south also took place during this time. The civil war and the reconstruction periods were the major turning points in the history of America (Robert 2008). The civil war was a tragic conflict that made people to turn against each other brother against brother where the generic slaves were acting only as a historical backdrop. The civil war separated people and still united them as a nation. It was fought over the secession of the union. Some of the causes of the civil war were: slavery, nationalism and honor, the election of Abraham Lincoln, territorial crisis and the constitution among others. The reconstruction period followed the civil war and it disastrous as it was caused by early granting of political and civil rights to the African Americans. The reconstruction period brought about various questions like what would be the place of the freed African Americans in the south? And did the abolition mean t hat the blacks could have equal opportunities like the whites? Though the civil war was over reconstruction was also a kind of war. The civil war and reconstruction had an impact on the nationalist collectivism of the Americans as they encouraged the collectivist to promote their visions of reform and devalued the individualism of the American society. Individuality became more of a liability than an asset. Industrial expansion after the civil war made way for changes in urbanization of America. America became more urbanized, there was the growth of cities in size and population and extensive new systems of transportation. They also led to immigration of new foreign people who posed a threat to the political systems and increased the unemployment rate as they were more than willing to work for lower wages that the native-born Americans refused. The civil war and reconstruction led to problems which affect the integrity of the government, the way industrial workers are treated, the n eeds of the western farmers and the treatment of the immigrants (Perman 2008). The civil war and reconstruction had an impact on the America’s economy as it imposed substantial costs. Both civil war and reconstruction had a negative impact on the private investments through the process of range substitution. These wars led to the destruction of economic infrastructure and human lives. They undermined the state legitimacy thus posing a threat to the rule of law and property rights security. These wars created economic uncertainty on America’s economy putting both public and private investments at risk. The civil war and reconstruction had a negative impact on the economic production as it reduced the growth and level of the capital stock and damaging the government’s fiscal balance. This made the government to move its expenditure from production enhancing services to the conduct of the wars. The destruction of slavery had a negative impact on the cotton producti on. The civil war and reconstruction era impacted politics in various ways. This era led to a greater political division especially among the southerners and northerners and refused to unite. By allowing the blacks to participate in politics this led to corruption, and poor running of the government (Richard 2008). The reconstruction led to the development of the south and positive progress for the former slaves and the end of the whites’

Analysis on All the pretty Horses Essay Example for Free

Analysis on All the pretty Horses Essay The title of Cormac McCarthys novel All the Pretty Horses, reflects the significance and variance of roles that horses play in this coming-of-age story, as they relate to John Grady Cole who is the focus of the novel. The horse, which was the social foundation of Western American culture then, is described as an economical and practical asset to the boys John Grady and Lacey Rawlins. However, the author also describes horses abstract qualities using idyllic and impassioned diction, depicting them as animals of a highly advanced spiritual nature, similar to humans in some ways. John Grady has an intimate relationship with all horses and understands the world of horses extraordinarily well. On his journey from Texas to Mexico, he learns that the world of men is very different from that of horses and is forced to rethink about the relationship between humans and horses. John discovers that his preconceived notions about men and human society are false. He finds that they do not live in a romantic world, as he had believed. Therefore, the title that McCarthy has chosen is ironic and symbolizes the change that John experiences. The author uses the title to represent Johns initial perspective on the world, which turns out to be the opposite later on. Johns life, like all of Western American society during the timeframe of the story, revolved around horses. In fact, I think that he is able to understand the horses more than he does about men. The horses in the novel represent strength, untamed passion, and most importantly, freedom of spirit. The veneration that the vaqueros have for horses is apparent in the tales Luis tells the boys. the old man only said that it was pointless to speak of there being no horses in the world for God would not permit such a thing (111). I feel that this quote demonstrates to the readers very well on the strong feelings of passion of the vaqueros, cattle-ranchers, that they value horses so highly that they are able to regard themselves as nearly divine. It also reinforces Johns romantic notion that horses are highly spiritual beings. Like the vaqueros, the boys respect the horses, and these animals play large roles in their lives. The boys use horses in many ways throughout the novel, such as companions and as means of transportation or escape. John even has dreams about horses, as his thoughts were of horsesstill wild on the mesa whod never seen a man afoot and who knew nothing of him or his life yet in whose souls he would come to reside forever (118). This style of expression used in referring to horses here wild and souls is idealistic and almost poetic. Furthermore, the fact that John dreams about horses in this way and that he wants to reside forever in their souls shows that he, like the vaqueros, thinks of them very highly. Throughout the novel, the author does not fail to use romantic and emotional language to describe horses and their connections to humans. By using venerating diction in describing the horses, the author portrays these animals as noble being with wild spirits. Besides that, with vivid imagery, the author is able to paint us a poignant picture of horses. The painted ponies and the riders of that lost nation came down out of the north with their faces chalked and their long hair plaited and each armed for war which was their lifeWhen the wind was in the north you could hear them, the horses and the breath of the horses and the horses hooves that were shod in rawhide (5). This introduction of horses in the beginning of the novel demonstrates the passion and dedication that the author attributes to horses. The mood created by words such as painted ponies and the breath of the horses is passionate and emotionally charged. The author also continues to describe the raw energy and life that f lows through the horses. John Gradywas holding the horsewith the long bony head pressed against his chest and the hot sweet breath of it flooding up from the dark wells of its nostrils over his face and neck like news from another world (103). These metaphors such as the dark wells of its nostrils and news from another world create a forceful likeness of mysterious animals with a nature that is foreign to humans. The horses hot sweet breathflooding up displays the life and energy that fill the horses. This mysterious energy is also apparent later, when the author writes, He rode the last five horsesthe horses dancing, turning in the light, their red eyes flashingthey moved with an air of great elegance and seemliness (107). This imagery of red eyes flashing and horses dancing is very mysterious yet still striking. The descriptive detail is very cinematic, and any of these scenes could easily be made into a movie. These extremely in depth  descriptions are so exaggerated that they are almost unrealistic, but they are able to create the desired effect in making horses seem mystical and bizarre. These are the romantic creatures that John sees, the pretty horses that can be taken off the title. John Gradys connection with horses is as mystical as the horses themselves. He is one way or another, able to communicate with all horses on a deeper level than any other character in the story. This is evident on the Hacienda in the scene in which John and Rawlins are breaking some new horses. John cupped his hand over the horses eyes and stroked them and he did not stop talking to the horse at all, speaking in a low steady voice and telling it all that he intended to do and cupping the animals eyes and stroking the terror out (103). Johns ability to stroke the terror out of the horses is just like in a case of a parent calming a frightened child. Obviously, he must have some natural tie with these animals if he is able to do this. Indeed, the author has already unambiguously stated that such a bond does exist between John Grady and the horses earlier on when he writes, The boy who rode on slightly before him sat a horse not only as if he had been born to it which he was but as if were he begot by malice or mischance into some queer land where horses never were he would have found them anyway (23). This passage shows that Johns relationship with horses extends into the metaphysical range, a view that is reinforced throughout the novel as more is revealed about John Grady and the horses. As Luis says, the horse shares a common soulif a person understood the soul of the horse then he would understand all horses that ever were (111). It seems like as if the author is trying to tell us that John Grady has this ability to be familiar with the soul of the horse, and that is why his relationship with horses is so unique. Johns reliance on his knowledge of horses as a guide in the world of men eventually reveals to him that the two species are actually very different. When John starts out on his journey, he has very little knowledge about the inner workings of the human society, but he has superficially assumed men and horses to be similar. As the author writes in the opening of the novel, What he loved in horses he loved in men, the blood and the heat of the blood that ran them. All his reverence and all his fondness and all the leanings of his life were for the ardenthearted and they would always be so and never be otherwise (6). John knows that horses are ardenthearted and believes that men must be the same too. He thinks that his journey will be a romantic and passionate one, like the horses he loves, and will strengthen his view of the world. However, he soon learns that his assumption is not what the reality is. Before anything unfortunate happens to him, John hears from Luis that among men there was no such communion as among horses and the notion that men can be understood at all is probably an illusion (111). The first doubts then began to creep into Johns mind, and eventually, he finds out about this personally. Instead of pretty horses, Johns journey is filled with murder and stealing, prison and broken hearts. His ill-fated journey proves clearly about Luis point, and totally destroys Johns belief that the world of men is at all an understandable thing. Finally, when it is all over, he returns home disappointed, only to find that both his father and his Abuela have died. Johns fanciful concept of the world of men now has been completely replaced by a world thatseemed to care nothing for the old or the young or rich or poor or dark or pale or he or she. Nothing for their struggles, nothing for their names. Nothing for the living or the dead (301). The world of all the pretty horses is nothing to him now but a distant memory. This reveals the titles irony, a story titled All the Pretty Horses would apparently never involve the death and violence that is included in Johns travels. Indeed, John has come full circle and realized that his original assumptions about men were false. The title of McCarthys novel All the Pretty Horses is not meant to be taken literally. Before he runs away, John Grady believes in the world of all the pretty horses, because he has never known anything else. However, his time in Mexico disheartens him and forces him to believe otherwise, that the real world is not so simple, carefree, or innocent. John learns that the romanticism that he ascribes to horses cannot be applied to men. John respects horses and experiences the praise of these animals in the folklore of the day. His relationship with horses exists on many levels, by being his  transportation, his friends, and his spiritual companions. Furthermore, the author illustrates the horses with emotional diction creating almost a motif of passion whenever horses are described. Johns unusual understanding of the fervent spirit of horses leads him to believe that men are the same. However, on his bleak and disappointing journey, he learns that men do not have the same passion of s pirit as horses. Instead, they are unpredictable, violent creatures, and their world is certainly not always pretty. I think that it is utterly important for us as readers to understand what the author is trying to tell us by looking at the title and try to understand deeper with the details that the author provides us. Initially I thought that this novel is just going to give details of various horses that man uses in many different ways. However, I was completely wrong on making the judgment by its cover title. This novel teaches us about the reality in human world that no one will be able to predict what is going happen. He illustrates the morals and ethics that have survived throughout the ages, while ending up with nothing else is left, leaving only memories to be reminders of the mysterious and naturally beautiful time period. I am sure after reading this novel, one would never be able to forget the pain, suffering, romance, and above all loyalty inscribed on its pages or in the memories of those who lived through it.

Process of Concurrent Utilization Review Essay Example for Free

Process of Concurrent Utilization Review Essay In Health Industry, the process of Concurrent Utilization Review has its own importance for the management of health care industry enabling them to control the Length of Stay(LOS) of patients in the hospitals and their use of ancillary services. This process is vastly used in the system and procedures adopted in the hospital care because of the high cost involved in it, though its application can be put practically in use in other medical settings as well. The Concurrent utilization review implies that players providing medical care facilites need to provide all the information necessary in the health care to their payers who in turn determine its usability in the current settings of the hospital, before alloting the certificate for reimbursement to the plan. The process has a direct impact on the hospitalized American patients who are covered under the health insurance schemes. Insurance companies are payers in the field. They either conduct their own reviews or hire a review company to access the level and need of the patient and hospitals are providers who hire its own staff for this purpose. Staff members provide all the clinical information required to be authorized for reimbursement, but the first level of review is conducted by a registered nurse who is highly qualified to cover patients of a particular area. Nurses provide all the details of patients to payers including the severity of illness, the duration of patients kept on observation and assessment by registered nurses. If patients condition is considered as stable and he or she does not require this assessment then they are kept for observations in settings considered cheap. Second part of the information is the summary of the plan discussed and formulated for the care of patient. Then the role of payers comes in who evaluate this information to see the usability, the importance of this plan for patients and furthermore if this plan has followed the requirements of the terms of the contract signed with the provider. After this process of evaluation only, the plan is certified for reimbursement. Mary Ellen Murry went deep further to analyse the extent to look into the practical effectiveness of this process since its application in the Health Industry. There are various aspects to it that Mary Ellen tried to make the payers in the Health Industry to focus on. Reviews are undertaken to make sure that inpatients and outpatients are getting proper care in timely manner and the treatment and health care is cost-effective.    It also involves assessment of patients’ health to assure them proper and effective after- care. It is also used to assess if the resources are being used effectively and to differentiate any superfluous or pertinent activity. This is the most crucial strength of this review. Another point worth mentioning is the point when the planned care is refused certification for reimbursement. In this case both the payers and providers are held responsible for the outcome. In a benchmark case between Wickline v. State of California the court gave the statement that: â€Å"a patient who is harmed when care which should have been provided is not provided should recover from all responsible for deprivation of care, including, when appropriate, a health care payer Third party payers of health care services can be legally held accountable when medically inappropriate decisions result from defects in designs or implementation of cost containment mechanisms A physician who complies without protest when his medical judgment dictates otherwise, can not avoid his ultimate responsibility for his patients care. (Murray 2001) This ruling is a reminder to physicians for their duty and obligation in the decision making. Ross too stated in 1996 that according to law, the insurance carriers are bound by the duty to conduct investigation before deciding on refusal of payment. This is another strong point of the importance of conducting reviews according to the existing medical standards.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The review is most applicable in all the cases and the immediate feedback provides health authorities uptodate information on the necessary steps needed, shortcomings arising out of the current care and help insurance givers to update themselves with the requisite reimbursements. The visualisation techniqe of stacked bar gives details on the daily plan activities. (Dr. Tan 1998) Concurrent Utilizaton Review is also not without its limitation. Looking at the large number of providers and players involved in this program all over the country, the process needs requisitive number of registered nurses. In case of the shortage,the investment required for their appointments can become burdensome and the studies conducted on some of the institutions also revealed the fact that some of the staff members conducting reviews are not registered nurses, though they are in possession of baccalaureate degree. The hospital authorities claim that these nurses and staff alloted for review are trained in their requisite field and hospitals can substitute assisting staff instead of registered nurses to perform the Concurrent Utilization Review process increasing the availability of professional nurses. Controversy is going on the extent to which the economic criteria should be taken in the matter of providing quality care to the patients. Hereby most physicians feel that without compromising on the quality of the measures adopted for the health care, cost can be minimized.   The validity of these reviews is also questioned. It is doubted if these reviews have been based on evidence from high-quality studies, definitive randomized trials or meta-analyses of multiple trials, which are the key indicators for the trials. If reviews are found not based on the solid evidence then those developing audit criteria should take expert opinion. Reliance on opinion and inference weakens not only the validity of the criteria for a process-of-care audit, but also the validity of any conclusions derived from applying the criteria. This can be done by having a multi-specialty panel rating on hundreds of different case scenarios depending on the intensity of risks and the panelists make ratings on the basis of literature review and own judgments. Authors involved in Utilization Review process consider cost saving factor as the important criteria in preparing plans for health care. The most effective study conducted I found was by the Wickizer, Wheeler, and Feldstein (1989) who came to the conclusion that these concurrent review programs have led to the â€Å"Decline of hospital admissions by 13%, inpatient days by 11%, expenditures on routine inpatient services by 7%, expenditures on ancillary services by 9%, and total medical expenditures by 7%.† (Murry 2001) They make the use of insurance claims data to determine if costs incurred by the hospitals are matching with the increase in expenditures being incured on the outpatients. Results show that reviews conform to the higher hospital expenditures instead of higher physician office or outpatient diagnostic expenditures. Another study by Wickizer which was conducted in 1991 found that utilization review was showing reduced expenditures of approximately 15% in the surgical cases and slight reductions of expenditures in the mental health and medical areas. These reductions of expenditures showed there have been denials of certification for reimbursement. They came to conclusion that a UR program restricting access to psychiatric care increases the chance of readmission within 60 days. Another telephonic survey   conducted by Remler et al. in 1997 of 2,003, physicians in the United States show the denial rates to be less than 6 per cent in the first rate and 3 per cent subsequently. Both these survyes indicate that the reviews can enable payers to reduce their costs on health care.   The policy implication could be at the cost of reducing the effectiveness of the health care finally being provided to outgoing patients, but to overcome this, hospitals have comprehensive case management programs, to ensure the proper coordination of the care related services including proper utilization of resources. These case managers make a point that every patient has both hospital care plan, including a discharge plan, and along with that a team of clinical social work and case manager associates, are responsible for   the conduct of the UR function. And if this process keeps on going in all the hospitals and other clinics and health care institutes in letter and spirit, then the anticipated denial rates will be reduced to a considerable degree. REFERENCE LIST Murray M.E. 2001. Outcomes of Concurrent Utilization Review. Nursing Economics , 19 (1). 7 pg. Tan J. K.H. 1998. Health Decision Support Systems. Maryland: Aspen Publishers.

Ethical Arguments on Child Labour

Ethical Arguments on Child Labour The ethical arguments concerning organizations using suppliers which employ children. For the time being, the number of child labourers exceeds 250 million worldwide. In fact, child labour is defined by the International Labour Organization (2008) as types of work performed by children under 18. In most cases, however, child labour assumes full-time work done by children under the age of 15 that assumes health hazards and virtually excludes obtaining education. The entire situation is worsened by the fact that many suppliers hiring children blatantly disregard international UN conventions on children rights as well as the provisions of applicable national legislations. By ignoring national laws that prohibit child labour under the age of 14, the contracted factories and local suppliers in poor countries actively apply children aged 11-14 to work in sweatshops to manufacture items for such brand names as Primark, Gap, Nike, Wal-mart, Target, Hanes etc for mere 6.5 c. per item (Gorgemans, n.d). The internationally acclaimed clothing retailers conventionally build up their global businesses on contracting factories and suppliers in the developing countries. Therein, local employers apply unethical and illegal practices to the workforce while benefiting the abovementioned global retailers. For a number of times, these organizations were reported as such that are exploiting child labour disregarding set ethical norms and legal regulations. In all cases, the traditional response from the corporate management is limited to the lack of awareness of such unfair instances and injustice applications. This indicates that despite the impacts of pressure groups and advocacy organizations these global brands are unwilling to bear either ethical or legal responsibility for their dishonest employment practices. Fortunately, owing to the enormous efforts of various international pressure groups, the companies like these have recently taken adequate measures to cease unethical applications, particularly those associated with child labour (Gorgemans, n.d). By placing such enforcements, pressure organizations invaluably contribute to the expansion of civil society based on ethical principles of respect, justice and human right priority. In such a way, various pressure groups, media, and youth rights groups are fighting against dishonest companies and their suppliers to protect children from illegal exploitation. Fact is, it is almost impossible to reveal the truth since suppliers are operating in the areas that are difficult to monitor, which enables the latter to conspire their unethical and illegal practices. Whenever the unethical scandals addressing child labour exploitation are revealed, the corporate managers tend to deny their awareness of such illegal happenings allowed in the contracted factories or suppliers. For example, Primark have been a subject to BBC news reports after the detection of child labour use in the clothing manufacturing, which made the company to conduct a follow-up investigation on their suppliers. In most c ases, therefore, pressure groups cannot prove the rightness of their claims due to the insufficiency of actual evidence, and therefore lose lawsuits. This provokes the situation where nobody is ethically responsible, while millions of unprotected child labourers are daily exploited worldwide. Even the US boycotting of the exports of Nepalese carpets manufactured by children in early 90’s did not provide adequate solution to the child labour problem since this measure caused 7,000 Nepalese children taking up prostitution (UNICEF, 2008). Ostensibly, the global problem of child labour is immense and in most instances falls beyond any reasonable ethical or legal control of the responsible authorities. Considering this, it is a common knowledge that legal regulations have always been based on the ethical principles reflecting social morale. Therefore, primarily it is a question of ones ethics and morale to intentionally accept and apply child labour for low pay and in appalling conditions. Nevertheless, in practical terms it seems that many suppliers actually do not mind unethical and illegal exploitation of child labour solely caring about enlarging their profits, expanding consumer markets and winning competitive advantages owing to cheap workforce that consists of ethically and legally unprotected children from Mali, Bangladesh, India, Cambodia, Liberia, Pakistan and many other destinations worldwide. To this end, according to International Labour Organization and the United Nations, the child labour is considered ex ploitative (UN General Assembly, 1989). Nonetheless, nearly half of all children labourers are traditionally engaged in the agricultural sector, though during the last two decades child labour has been actively applied by multinational corporations (Nike, GAP etc) and smaller companies in manufacturing as the effective means to save on this virtually costless and easily operative workforce. Largely, the underdeveloped socio-economic situation in many world countries provokes parents to agree to their children exploiting in hazardous works that involve physical tensions and the use of complicated machinery and devices difficult to operate. Consequently, the reasons of child labour in poor countries are purely economic driven by poverty concerns, and for the time being there is no single international convention that is declaring child labour illegal (Hindman and Smith, 1999). The main ethical issue in due respect is that under the umbrella of world renowned brands, local suppliers are unethically applying child labour considering house-to-house poverty and the devastating domestic conditions in Africa and East Asia wherein most families often regard their offspring as the sole source of income (Hindman and Smith, 1999). Considering this, it is rather difficult to say where the issue of ethics should begin. Hence, the analysis of relevant theoretical approaches is necessary to fully comprehend the seriousness of the issue. In essence, ethical theories are based on the core foundations, i.e. principles predetermining common goals intended to be achieved by every ethical theory, including but not limited to: least harm, beneficence, justice, and autonomy (Ridley, 1998; Penslar, 1995). In fact the exploitation of child labour does not comply with either of the abovementioned ethical principles. Neither does it produce a positive effect on children in accordan ce with the ethical principle of beneficence. According to the ethical principle of least harm, it is apparent that while companies are managing their short-term exporting and business concerns at the cost of the developing world, they are crippling millions of children by depriving them of the right for better future. In such a way employers show total disrespect for children autonomy, including their concerns, preferences and actual motivations (Hindman and Smith, 1999). Finally, child labour is a true example of injustice practice which assumes overall adverse affects to child labourers and economy on the whole. This indicates that the global economy will continue to shrink since the gap between rich and poor is rapidly expanding, and hardly any organization needs uneducated and/or unhealthy employees either today or in the future. The application of ethical theories in case of child abuse practices is a rather delicate issue which necessitates addressing previous experiences of child labour applications by commodity suppliers. While illegally exploiting child labour, the suppliers preliminarily trespass the deontological theory and do so intentionally for the sake of companies’ profits (Ridley, 1998; Penslar, 1995). For instance, since 1990s the international producer of sportswear Nike has been continually criticized by various right protection and activist groups (e.g. The International Labor Rights Fund; Vietnam Labour Watch etc) and media (e.g. BBC; Australian Channel 7 News etc) for exploiting forced labour practices, including women and child labour in Malaysia, Vietnam, Indonesia, Pakistan, China, Cambodia, and Mexico. In various contracted factories (e.g. in Vietnam, 1996), Nike was reported to violate overtime laws and minimum wage requirements. At that, the company provided employees with indecent working conditions while exploiting cheap overseas workforce within free trade zones to manufacture their commodities (Harsono, 1996). Worse than that, in the course of 1990s, Nike followed the unethical and unsanctioned practice of child labour exploitation in Pakistan and Cambodia while contracting the domestic factories to manufacture footballs. Even now, despite numerous anti-sweatshop (e .g. United Students against Sweatshops) and anti-globalization campaigns, Nike continue to exploit child labour in the areas wherein monitoring or legal regulations are inadequate, which has ensured the company unprecedented profits over the last decade (Boggan, 2001). Considering such unethical and illegal practices, it is obvious that Nile is also breaching the ethical principles of utilitarianism, the rights ethical theory,the casuist ethical theory, the virtue ethical theory an/or their various combinations considering the circumstances. Since the law should be given the highest priority within the rights theory, Nike’s practices should be regarded both unethical and illegal (Boggan, 2001; Harsono, 1996). The similar unethical applications have been reported to be used by Gap. In May 2006, Gap’s supplier in Jordan known as Western, applied unpaid overtime and excessive child labour, and other unethical practices. In 2007, Gap’s Indian factories contracted by Gap were reported to vastly apply child labour. The majority of claims from the pressure organizations concerned unsafe working conditions, unpaid off the clock hours, forced abortion policies, which made the company to reconsider its employment practices. At that, feeling ethical and moral liability before the workforce, the Gap has been praised by advocacy and pressure groups (Verite, Labour behind the Label, Social Accountability International etc) for managing to resolve unethical abuses of employees’ rights in accordance with the internally applied global social accountability standard assuming decent working conditions SA8000. To this end, the company does not employ children under 14 anymore, provides r egular and transparent wage payment, and prohibits any physical or moral abuse on its contracted factories (Guardian 2007). Considering this, in 2007 the company has become a genuine example of ethical practices application rewarded by the national industry media (e.g. Ethisphere Magazine; CRO Magazine; Business Ethics Magazine etc). The aforesaid examples indicate that the business companies operating in the global competitive environment should consider ethical principles in addition to caring about profit-making. For this purpose, multinational companies establish internal codes of ethics and release social responsibility reports on annual basis to underline their ethical responsibility before general public and relevant communities (Hindman and Smith, 1999). Nonetheless, as is seen, there are numerous conflicts between the theoretically-declared ethical norms and empirical applications which confront each other. To this end, in the US child labour is banned by law as well as the policies of the US firms, whereas child labour is allowed in Pakistan and inspires domestic benefits therein. Thus, depending on the respective cultural and ethical norms, child labour is differently perceived in various countries (Hall, n.d.). At that, ethical theories should be applied to provide moral reasoning while responding to conflict situations like child exploitation. Utilitarianism ethical theory intends to maximize happiness in line with the limits of moral choice, whereas the deontological method seeks moral rules to choose the most relevant one to determine the moral action to be taken. In due sense, the utilitarian method is in favour of child labour since due to the gaining of extra income children maximize their own happiness as well as the delight of their parents who know that labour saves their children from street crime and/or prostitution. Conversely, the deontological method indicates that the practice of child labour violates moral norms and therefore child labour would need an alternative solution. For example, there are companies promoting educational programs for children by paying their families for being able to use their labour since they are 14 years old. This approach seems well-balanced, how ever, from the ethical perspective, the current dilemma indicate the non-coincidence of cultural relativism and ethical universalism (Adler, n.d). The discussed issue is currently unsolved considering the ethical viewpoint under which the importance of ethical and moral norms and values differs from culture to culture, and so there is no way to the application of universal norms able to guide moral choices. Human rights are based on moral and ethical norms; however fail to serve as a universal panacea to solve many problems concerning the protection of individual freedom. Therefore the universal formalization and legalization of child labour would require enormous contribution to be made by the international community, civil society and active pressure groups to solve the issue on the global agenda. To be genuinely effective ethical theory should be backed up by firm action and sustainable degree of individual responsibility for using child labour (Ridley, 1998; Penslar, 1995). Ethical theories based on relevant principles should be widely applied as the effective decision-making tools, though only their relevant combination seems most effective while coping with the child labour dilemma. Utilitarian ethics grounded on the casuistic theory may be used to objectively compare different viewpoints on child labour issue and offer the most appropriate choice of action. Ethical theories in various combinations help to analyze and manage critical situations in unbiased and constructive manner to come with the most correct solution from the ethical perspective. Thus, the abovementioned ethical theories can serve as a reliable framework to settle international child labour issues in the foreseeable future (Ridley, 1998; Penslar, 1995). List of References Adler, N. n.d., International Dimensions of Organization Behaviour, Canada Southwestern pp. 64-66. Boggan, S. 2001, ‘Nike Admits to Mistakes over Child Labor’, [Online] Available at: http://www.commondreams.org/headlines01/1020-01.htm Gorgemans, A. n.d., ‘Addressing Child Labor: An Industry Approach’, [Online] Available at: http://usinfo.state.gov/journals/ites/0505/ijee/gorgemans.htm Guardian 2007, ‘Child sweatshop shame threatens Gaps ethical image’, [Online] Available at: http://www.guardian.co.uk/business/2007/oct/28/ethicalbusiness.india Hall, E. n.d., Understanding Cultural Differences pp. 48-50. Harsono, A. 1996, ‘Nike Accused of Slave Child Labor’, [Online] Available at:http://www.albionmonitor.com/9606a/nikelabor.html Hindman, H., Smith, C. 1999, Cross-Cultural Ethics and the Child Labor Problem, Journal of Business Ethics, Volume 19, Number 1 / March, 1999 Penslar, R. 1995. Research Ethics: Cases and Materials. Bloomington: Indiana University Press. Ridley, A. 1998, Beginning Bioethics. New York: St. Martin’s Press. UN General Assembly â€Å"Convention on the Rights of the Child†, Adopted and opened for signature, ratification and accession byGeneral Assembly resolution 44/25of 20 November 1989 entry into force 2 September 1990, in accordance with article 49 UNICEF, 2008 ‘Child protection from violence, exploitation and abuse’, [Online] Available at: http://www.unicef.org/protection/index_childlabour.html

Hyperinflation in Germany during the Early 1920s Essay -- Argumentati

Hyperinflation in Germany during the Early 1920's Imagine that after a lifelong of hard work and saving, you find that your lifesavings will not buy more than one cup of coffee. For a majority of the middle class living in Germany during the early 1920’s this was precisely their experience. Of course, not all suffered during this period of hyperinflation. Those who owed money encouraged their government’s expansionary monetary policies, knowing the resulting inflation would effectively cancel their debt. In fact, it was the Reich itself who had the most to gain from inflation, for it was the biggest debtor of them all. In this paper I will show that the German Government did have other options to finance its expenditures aside from simply printing money, but instead decided to implement inflation-causing policies to finance its own debt. I am not saying that the German Government is entirely responsible for the large extent of the inflation, but it certainly did start the ball rolling. Generally, once inflation starts, it is very hard to stop. It is like a domino effect that continues at faster and faster rates. The German Government should have thought of the future consequences and reversed its inflationary policies immediately after the war ended, as the other belligerent countries did. It is true that none of the other countries fared well during this interwar period, but at least citizens of other countries didn’t find their lifesavings to be utterly worthless. The inflation problem actually began at the beginning of World War I. It was then that the German Government started to accumulate debt and to increase the money supply. Because they thought they would win the war and intended to force the... ...e birth of the Euro), a main priority for the German Central Bank had been to keep inflation to a minimum. Works Cited: 1) Bartlet, Bruce. â€Å"The Great German Inflation.† Liberty Haven. 1975. http://www.libertyhaven.com/countriesandregions/germany/greatgermaninf.html (3 Dec 2002). 2) Goodman, George. â€Å"The German Hyperinflation, 1923.† Commanding Heights. 1981. http://www.newshour.org/wgbh/commandingheights/shared/minitext/ess_germanhyp erinflation.html (3 Dec 2002). 3) Hardach, Karl. The Political Economy of Germany in the Twentieth Century. Los Angeles: University of California Press, 1980. (16-29) 4) Sommariva, Andrea. German Macroeconomic History, 1880-1979. New York: St. Martin’s Press, 1987. (121-135) 5) Stolper, Gustav. The German Economy: 1870 to the Present. New York: Harcourt, Brace & World Inc., 1967. (74-93)

Of Mice & Men :: essays research papers

Warren French writes, â€Å"The world just hasn’t been made right, so that dreams are the only things that can keep men going.† Agree or disagree with this statement.   Ã‚  Ã‚  Ã‚  Ã‚  I remember a time in my life when I would always play with little children. At that point, at the age of six or seven, I decided to become a pediatrician or a kindergarten teacher. When I started high school, I started feeling stressed out because of the pressure that I was doing to myself to reach my goal of becoming a pediatrician. I could hardly focus on the topic we would have during class because I would be thinking about my future as a pediatrician. With the help of my friends, they helped me overcome the obstacles that I had. The more I thought about what profession I wanted to be, I thought about how much I loved working and dealing with computers. My friends and cousins told me that I should and can be what ever I wanted, and that helped me decide to major in computer engineering at San Jose State University. So you see when it comes down to life, dreams are not the only thing that can keep men going, friendships, pets and companionships can do the same.   Ã‚  Ã‚  Ã‚  Ã‚  In the novel Of Mice and Men Lennie, George, and Candy demonstrate and prove that dreams are only one of the things that can keep men going. â€Å"Lennie, for God sakes don’t drink so much†¦.You gonna be sick like you was last night†¦.I ain’t sure its good water. Looks kinda scummy.† (page 3). George is so concerned with Lennie that he tells him to be careful of what he drinks because he does not know if it is good or contaminated. He tells him that so Lennie will not get sick and so that they can save up for their dream house.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"I want you to stay with me, Lennie. Jesus Christ, somebody’d shoot you for a coyote if you was by yourself. No, you stay with me. Your Aunt Clara wouldn’t like you running off by yourself, even if she was dead.† (page 13). After Lennie and George fight over the dead mouse, Lennie tells him that George would be better off if Lennie went to the mountains to live in a cave. George doesn’t let him. He tells him that he wants him to stay because not only did George somewhat promise Lennie’s dead Aunt Clara that he would take care of him, but he also learned how to live and adjust with the fact that Lennie has kind of a childish mind.

Female Juvenile Delinquency in Canada Essay -- Criminal Justice Essays

Female Juvenile Delinquency in Canada   The punishment for girls was much more harsh in the early days of Canada’s history when crime was seen as an intolerable part of town life.   Young girls of age thirteen and fourteen were often hanged for theft in the mid to late 17th century Quebec or put in detention centres (usually a hospital) for as much as six years at a time (Carrigan 8).   Age was sometimes taken into consideration for serious crimes and so whipping and branding was used instead of execution.   The practise in Halifax in 1815 was to whip a girl thirty-nine times at the community whipping post (Carrigan 37).   The most common problem among girls during this time and in the following years was prostitution and theft among young girls (Carrigan 23). Moving into more modern times, crime rates among young girls continue to increase.   From 1974 to 1993, crime went up about 6% among girls for all offences (Carrigan 203).   Prostitution, again, is a huge concern with girls as young as eleven years old participating and statistics such as 5,000 to 10,000 girls across Canada engaging in this form of deviance (Carrigan 186). Crimes that have been classed as particularly â€Å"male† crimes are now being committed more and more by females.   These crimes include drug abuse, robbery, assault with a deadly weapon, and murder.   Girls also resort to punching, kicking, cutting off another girl’s hair, and burning with a cigarette as forms of assault (Carrigan 186-188).   The 1990’s has also seen the rise of female gangs, especially in the Toronto area.   Girls are seen as just as violent as boys and showing as little remorse.   Membership attitude is less rigid since members can come and go as they please, and often include bored, wealt... ... therapy session.   Individual counselling was also available.   Group homes turned out to be a more successful rehabilitation device than training schools.   The coming of the Young Offenders Act brought about the building of new facilities called detention centres in Canada.   The goals of these centres are to increase the offenders’ understanding of his/her behaviour, to improve their ability to control their behaviour, to promote interpersonal skills, and to provide for academic and vocational skills to build self-esteem and to provide access to employment once released (Carrigan 245).   The Nova Scotia Youth Centre in Waterville is the closest detention centre in the area and it can house 120 males and females.   It opened in July of 1988. Reference Carrigan, D. Owen.   Juvenile Delinquency in Canada: A History. Irwin Publishing, Concord, Ontario, 1998.

The implementation of balanced scorecard in a Chinese car insurance company

It was decided that the best tool to gather data about stakeholders’ thoughts with regard to the Balanced Score Card system in Tian-an Car Insurance Company would be through interviews. A detailed questionnaire and data on the findings is found in the Appendix. 4. 3. Findings. The researcher found out that the implementation of the Balanced Score Card system did not succeed in this company. The reason for failure was not due to the technical nature of the BSC as a system but rather due to how it was implemented.Of great interest were the comments from four of the Tian-an Car Insurance Company branch managers interviewed. Three of the managers interviewed work with the Shanghai branch and one manager with the We Zhou branch. From the managers’ responses it became apparent that there were serious inadequacies in the way the BSC system was implemented. The findings below are arranged in three parts. First, the question that was posed by the researcher, second the answers t hat the managers gave and finally an interpretation of the findings.The findings follow a certain sequence that is intended to reveal the order in which the change agent should have implemented the BSC system so as to attain success. It has been found that implementation should have started with a consideration of the company’s strategy, followed by acceptance by every player, training, motivation and communication. 4. 3. 1. The current status in the company with regard to the BSC: The researcher posed the following question: â€Å"Is the company currently using balanced scorecard as a performance measurement system†?A manager answered that Tian-an Car Insurance Company â€Å"started to use it in June 2008†, but somewhere along the way they started experiencing â€Å"some problems† which forced them to stop to using it. Reasons given for stopping were that; â€Å"we found it is not really suitable for us†, and that â€Å"the duration for implement ation was 8 months. † This finding reveals a lack of appreciation of the BSC system. The BSC as research has shown; is superior to ‘traditional financial performance measures that worked well for the industrial era.’ This is a holistic system that complements the financial measures with operational measures on customer satisfaction, internal processes, and improvement activities –operational measures that are the drivers of future financial performance. (Kaplan and Norton 1992) If the Japanese can successfully transplant their auto plants to America using processes that are superior to the ‘American’ way of doing things then there is no way that the BSC can be faulted in the Chinese business set-up. (Franchesco & Gold 2005) 4. 3. 2. How the BSC was introduced to the company:The response to the interview question: â€Å"Why would you choose it (BSC) as the performance measurement system at the beginning? † reveals a fundamental flaw that led to the failure of the BSC system in this company. The Car insurance sales manager (S) replied that one of their old customers who was employed in an agency that was applying the BSC successfully recommended it to Tian-an Car Insurance Company. S somehow convinced the other branch managers F and H most likely because the company did not have any performance measurement system.Management had a rosy idea of the BSC; that it was â€Å"successful and famous in the world. † They did not take time to figure out how to implement the system but rushed to poach the change agent who apparently lacked the professional ability to implement such a system in a brand new environment. A successful BSC system implementation requires that the spirit of the system be tuned with the business strategy. Before any action is taken top management must fall in love with the idea, and it has to be in sync with the mission and vision of the company.From the strategic level the change agent has to co nvince all stakeholders and through actively involving them in the formulation of divisional Key Performance Indicators (KPIs) make every one to like and own the system. The managers do not even talk about how the employees fare with the system. This shows that information was not being shared from all sides in the company. 4. 3. 3. The BSC as a solution: Despite the management’s failure to implement the BSC system, when the question: â€Å"Why not to use it?† was posed, the We Zhou branch sales manager (O) opined that â€Å"we believed the balanced scorecard would increase our profit† though, he had â€Å"heard about some negative opinions about balanced scorecard. † This positive perception shows that there is hope that the BSC system can be properly implemented in the company. The fact that he associates the BSC system with â€Å"increase [in] our profit† shows that they are yet to grasp the basic BSC truth that; improved financial performance i s a product of a company that has worked on the following key BSC perspectives: innovation and learning, internal business processes, and customer care.(Kaplan and Norton 1992) 4. 3. 4. Training is core to a successful implementation of the BSC system: The training aspect of BSC is two pronged. A thorough knowledge and understanding of the how the system works is a must. Stake holders have to be trained on how to develop individual KPIs, how and individual employee’s efforts ultimately contributes towards the company’s bottom line and how the individual stake holder can benefit from adhering the BSC requirements. Secondly a key perspective of the BSC is innovation and learning.Employees have to be trained on the production processes, about new products and customer care. As some one put it ‘a knowledgeable employee is more productive because he has the tools and know-how, he deals better with clients, and he is more likely to come up with new product development ideas which are key to sustaining the profitability of the company. The honest answers three managers give in response to the interview question: â€Å"At the time you started using it did you have any training on this program? † shows that lack of training greatly contributed to the failure of the BSC system to take off.The Car insurance sales manager (S) admitted that management â€Å"did not set a particular training program† to educate all players about the BSC system. The â€Å"once-a-month-meetings and â€Å"booklets† are insufficient. The responses of the Human resources manager (H) show a common thread. That he has heard some negative tales about the BSC. This manager has ‘just seen’ the BSC booklet; and ‘thinks’ it’s a bright idea. This is not the right attitude! And coming from management for that! It just shows how the initial introduction was flawed. That ‘employee’ did not do a proper job as ‘chan ge agent’ in changing the mindset of the workers.That is why this manager feels that the company does not â€Å"have enough time to train [their] ours employee about the tool. † 4. 3. 5. A reward system must be embedded in the balanced scorecard system: When asked: â€Å"Do you have any reward system related to the balanced scorecard? † The Car insurance financial manager (F): replied that â€Å"Maybe, he thought the reward is about the target to set about each department. † The Human resources manager (H): candidly said â€Å"No, there is no directly reward system about balanced scorecard. † Absence of a reward system is yet another serious flaw revealed in this interview.As a best practices rule for BSC, the reward system should be embedded in the BSC. Every player in the system should know the rewards associated with achieving the goals outlined as well as the penalties for underperformance. When brainstorming on performance indicators consensus should be sought for rewards such as bonus, leave days, vacations, promotions, and so on for good performance on one side, and penalties such as warnings, fines and termination for poor performance. Added responsibilies and promotions and career paths are good rewards for good performers.4. 3. 6. As a performance measurement system, the BSC is rated as better than most others: Despite implementation problems, the managers gave very encouraging views when asked to rate the BSC in the following question: â€Å"In your experience, how do you feel about the balanced scorecard as a performance measurement system? † Advantages of the BSC system were outlines as follows: The Car insurance sales manager (S) correctly responded that: â€Å"it clearly gives detailed information of the company’s performance in both financial and non-financial areas.† â€Å"It shows the detailed strength and weakness of the overall company. The Car insurance financial manager (F): seconde d that with the BSC it is easy to pinpoint â€Å"what areas we need to focus on. † Because of its robustness; F also revealed that â€Å"our shareholders decided to use balanced scorecard to measure the performance instead of only looking at the financial figures. † Human resources manager (H) affirmed that he knew that the BSC â€Å"is a good tool to measure the performance† while O the We Zhou branch manager knows that this too has â€Å"a lot of advantages.† On the flip side the managers made the following comments against the BSC system: S said that â€Å"the target part makes our employees very dissatisfied. They feel it is not fair. † F did not see any â€Å"short-term benefits† accruing from application of the BSC system. H observed that â€Å"a lot of complaints had been raised by employees regularly. † O â€Å"thought† that he wouldn’t â€Å"recommend [the] company to apply BSC because the tools concept â€Å" is not mature in china. † The negativity stems from poor implementation.The reason why employees see the targets as too high to achieve and hence due to frustration â€Å"feel that it is unfair† is because their targets were apparently developed by management. Management wrongly uses the BSC as a ‘control’ tool instead of applying it as a performance measurement tool. If the users of the system are not allowed to choose the targets they can reasonably achieve BSC can change from a friendly system that urges employees to higher levels of achievement to a demanding beast that stresses and drains employees’ power.With so many multinationals relocating production plants to China and advancement in information technology turning the world into a global village, the opinion that the BSC concept is not mature in China doe not wash. 4. 3. 7. Company specific problems that lead to the failure of the implementation: Internal constraints that lead failure in im plementing the BSC system in Tian-an Car Insurance Company were brought out when the following research question was posed: â€Å"Why did you stop to use it, is there any disadvantages you can find?† Following is a raft of company specific difficulties that the company faced during implementation as per the responses of managers S, H, F and O. †¢ An excess of indicators: poor design of the BSC resulted to so many â€Å"indicators† that others were left unaccounted for. †¢ Due to inability to synchronize available resources with demand the company could not sufficiently satisfy the requirements of all the four perspectives. That is why one manager said:† We can not spend too much time on customers and employees’ investigation. †Ã¢â‚¬ ¢ The fear that questionnaire data collected by company employees from clients would be biased and not the true picture of the BSC perspective â€Å"how our Customers view us. † †¢ A completed balanc ed scorecard model for the business took too long. †¢ Expectation of Instant results: â€Å"The agent told us that it need spend some time to see the effect, I think BSC can not help in short-run decision making. † A manager said. The BSC is a performance measurement system that directs decision makers toward long-term value creating activities. It is not meant be a measure of dealing with emergencies.†¢ The problem of size: â€Å"our branch is not large enough, so the advantages were not clearly identified† Said F. â€Å"Comparing benefits against costs (to the agent fee), there was no â€Å"good value for money. † A unified approach would have given better results. The company has eight branches! †¢ Resistance: â€Å"I found that there were many complaints from our employees. Someone felt it waste their time to response each indicator† said H. A change management process would have sufficed. †¢ SBC used as a control tool: management ’s lack of knowledge on how to use the BSC led to strictly following â€Å"targets†, and decreasing staff bonuses.This made â€Å"others to doubt their ability† and increased complaints. This was a case of managing staff instead of managing processes. †¢ After applying the BSC manager O could not fins any noticeable â€Å"good performance in the period† 4. 3. 8. Communication is the life blood of a successful BSC system: That poor communication contributed to the failure to implement the BSC system in Tian-an Car Insurance Company is revealed by responses obtained from the question: â€Å"Do the managers and employees communicate regularly?† The Car insurance sales manager (S) said: â€Å"Not really, because our employees are really busy. But we have employees’ meeting in each Wednesday, we could communicate at that time. † The Car insurance financial manager (F) said: No, unless at employees’ meeting, but I just report so me targets and requires. Comments will not be reflected to me. † While the Human resources manager (H) said: â€Å"Yes, I communicate with employees regularly and they will have some complaints and suggestions. † This finding suggests that the communications structure in this company is flawed.It could just be that the company has a top-bottom but no bottom up, horizontal and diagonal communication. Additionally it is evident that complaints are only directed towards the human resource manager. 4. 3. 9. Tian-an Car Insurance Company management have no regrets and would consider implementing the system if given a second chance: The whole rounded nature of the BSC serves as an eye opener to any one who gets a chance to experience it. When a manager was asked: â€Å"After you quitted using the BSC, have you tried other performance measurement systems?† He answered: â€Å"No, I think BSC [introduced us to the world of] performance measurement systems. Our employees have increased their knowledge about management performance and when our company becomes large enough, we will consider using it again. † 4. 3. 10. Lessons Learnt: To appreciate the impact of implementing the BSC, Tian-an Car Insurance Company managers gave a raft of lessons learnt that shows the true extend of their new understanding of performance measurement. This was in response to the following question: â€Å"Any possible suggestions for using the balanced scorecard in your branch?† †¢ The Car insurance sales manager (S) said that: â€Å"I think each level of a company should understand their Key Performance Indicators and Targets. The training of balanced scorecard should not be neglected. †¢ Company Car insurance financial manager (F) responded: â€Å"Key Performance Indicators and Targets should be set properly† †¢ The Human resources manager (H) advised: â€Å"I think [a good] training on the balanced scorecard is more important than th e other [aspects of the system]. Companies should let their employees understand the whole [BSC] process first.They should [establish] a feedback [feature to facilitate communication from all directions] so that management and employees can discuss and adjust the targets immediately. † A proper appraisal mechanism should also be in place. † The above lessons learnt are excellent and are important ingredients for best practices in the implementation of the BSC system in any company. 4. 4. Conclusion What you measure is what you get. (Kaplan and Norton 1992) Effective managers understand that performance measurement systems that focus on only one aspect like finance and production are not good enough.They realize that no single measure can provide a clear performance target or focus attention on the critical areas of the business. The balanced score card allows managers to look at the business from four important perspectives: the customer, internal, innovation and learnin g and financial perspectives. This checks the company from having too many or too few measures. It is a superior system. It is recommended that the Tian-an car insurance company adopts the balanced Score Card system.

Analyze an organization’s media communication activities Essay

The physical object of this project is to analyze an organizations media communication activities. The work must physical exertion concepts, models, and theories to backup man and critical the go withs website. It should be criti refery assess + judge and use strategy to analyze. The author should look into it as a merchandising original specialist and be intimates how, when, and where the organization use digital media to communicate with its audience, guest, stakeholder, and habitual. Executive Summary P&O Cruises uses a maturity website to accord and communicate (Fill, 2002).It is a fabulous website that uses a lot of tools from in the flesh(predicate) communication theory (PCs) to support their offline marketing (Hartley, 1999). Once clients surf its website, they could set up reading they necessitate easily. The website becomes a distri justed subscriber line for the business. It is in the highest aim of scenario 4 (Doren, 2000). randomness on website is varie ty and useful that helps offline media and lures much nodes to collaborate the P&O Cruises with perspicacious exchange (Fill, 2002). P&O Cruises range P&O Cruises is one of the sheets fit to Carnival grass & PLC. on that point atomic number 18 13 distinct brands of sheets all oer the world argon operating by Carnival Corporation & PLC P&O is one of them. P&O is non as same as its consult belongs to the P&O group (Peninsula and oriental steam Navigation Company) for it was demerged into Carnival public express mail familiarity on 23 October 2000, and has changed its puddle to Carnival Public limited partnership on 17 April 2003. P&O Cruises now is the largest premium cruise brand in the United Kingdom. underwrite the list as below. Carnival Corporation Princess Cruises & Carnival plc P&O Cruises were belong to Ocean Village P&O Princess.Swan Hellenic Cruises plc AIDA P&O Cruises Australia Carnival Cruise demarcation lines Holland America plication Windstar Cruise s Seabourn Cruise Line Costa Cruises Cunard Line AROSA Main penning Marketing mix Product P&O Cruises currently sustains four guinea pigs of ships Aurora, Oriana, Oceana and Adonia. apiece(prenominal) of them gives antithetical atmosphere and in-personity to customers. They ar service, facility and fibre oriented. Mostly, customers who be attracted to marriage P&O Cruises atomic number 18 by and by means of with(predicate) tour agencies to pull tickets no bailiwick a set of schedule or connections with flights or an an opposite(prenominal) cruise.If customers who are concerned in P&O Cruises, P&O Cruises in like manner use opposite brochures to introduce its products to them. P&O Cruises builds a marvelous introduction of its products on the website. thither is a column of their ships in directories of its website introducing each of ships details by clicking any flick of them (Chaffey, 2000). There are also other links connecting to these four ships that ma kes customers easily date to P&O Cruises ships (main products) whenever they want. The website builds a level-headed cognitive environment to customers who are alike ship, boat, cruise, and adventure.Most fantastically, customers could engender what each grace looks like by 360i panoramic tour. subsequently customers learn or so these ships, they enable to spotlight more ab aside these ships by entertainment stuff sector, which involved games, videos, and pictures (screensaver and wallpapers) to addict customers emotional (Fill, 2002). Promotion P&O Cruises is not a company which uses all of the marketing communication tools to communicate with its tar ca-ca audience, alone it uses its promotion tools well to strive its customer needs and to explore its market opportunities (Chaffey, 2000).5 main elements of the promotional or communications mix of P&O Cruises are analyzed as below (Fill, 2002) 1. advertise (Off-line) P&O Cruises has TV publicise displaying during sum mer time or the stolon of the year. Customers who havent seen the advertising on TV could also enjoy the advertising on P&O Cruises website to the variation Stuff-Videos to view the version of its Sh-boom advertisement. Its an advertisement with affective (Fill, 2002). Besides TV advertising, P&O Cruises posts its advertising on recentsprint as well. (On-line).There are umteen agencies merchandising P&O Cruises tickets on line they help P&O Cruises build a perfect advertisement system. If someone who is evoke in cruises, they depart easily harness out the digit of P&O Cruises on many a(prenominal) websites building by turn on agencies. Customers are able to easily book a cruise through any ABTA travel agent thither are about 16 agents linking to P&O Cruises and helping customers to book tickets in different areas. Although many websites all connecting to the name of P&O Cruises, it is difficult for race who want to cloud the ticket full through P&O Cruises website.2 . gross gross revenue promotion (Off-line) (On-line) P&O Cruises is targeted. It divides into consumers and the gross revenue forces of both P&O Cruises and its agents (Fill, 2002). The sales promotion P&O Cruises uses is by the timing when customer book for their tickets. The anterior they book for cruises, the more discount they volition have. It uses the method of bell reductions to motive its sales in the early stage (Fill, 2002). P&O Cruises also sets up the genus Portunus Club for customers who re-join to the P&O Cruises. There are Ruby, Sapphire, and Gold tiers for different types of customers.Customers could get points for their discounts when they had joined the cruises and also discounts to any other consumption on the ship. The method builds customer royalty it is referred to as a points aggregation programme that helps the company keep customers truth for preventing them from moving to P&O Cruises adversary (Fill, 2002). The Portunus Club has not besides increas ed the amount of customers, but also maintained those current customers well (Raaij, 1998). 3. personal selling (Off-line) P&O Cruises tickets are sold through personal selling or other travel agencies.Customers purchasing tickets can either from agencies or forthwith make a phone call to the P&O Cruises as the telemarketing. It is a good method for the company itself uses rafts of personal selling on promotes their ticket, for it is a method always interactive to customer and company. And Consumers may talk to and obtain answers from truly persons or from machine interaction that helps P&O Cruises promptly being assured of what customers wants and what they need (Raaij, 1998). (On-line) On the website, customers who are interested in any trip and willing to join the tour could book on line by leaving the messages to the backlog team.Besides, its very easy for customers to find the ticket selling on website from different agencies in different areas, and then buy the ticket based on customer needs. 4. public relations (Off-line) The means of PR of P&O Cruises is announcing news on newspapers. It mostly tells people about its schedules, timetables and its new ship or company information on travel pages or events column. P&O Cruises owns a press gist to run for its news. (On-line) Customers could also find out their news through news websites, travel agents or the websites connect to sailings, such as, what you need to about or scoop agents (two website names).Moreover, there are numbers of news P&O Cruises showed to the public and listed on its own website. It is press centre in the company section. For people who are interested in to P&O Cruises and want to be intimate more about its reputation, besides company introduction, they could attain more information on this section. 5. direct marketing (Off-line) (On-line) P&O Cruises uses direct marketing through ABTA agents and many other travel agencies where they sell cruises tickets. It connects to per sonal selling to use different types of tools to achieve the needs of customers.It uses e-mail (member confirm) and through post-mail (brochure sending) to directly send the information to customers. Place P&O Cruises, the Britains leading cruise operator, customer aboard its shipping at Southampton, UK or fly on a scheduled or P&O Cruises charter flight to any of its 25 destinations all over the world. All ships cruise Europe in the summer, and in pass Aurora and Adonia embark on polish up the world cruises while Oceana and Oriana tour the Caribbean. Places are stabile in different places by annual schedules depended on where customers plan to go abroad.The headquarters is in Southampton, but normally people usually book tickets at agencies instead of heading for P&O Cruises office. If people who would like to book tickets online, they could go to www. pocruises. com or through links on any ABTA agents to buy tickets. Agents are viewed as the P&O Cruises retailers. This method he lps P&O Cruises reach its sale targets by selling tickets to many other segments in different areas and places. The channel of its distribution is manufacturing business retailers consumers (Blythe, 1998). Price P&O Cruises sets its price at the moment when customers buy tickets.The company uses different brochures to attract customer to join its cruises business. Customers could save as much as money if they book earlier fit to the timetable set up by P&O Cruises. Customers could save up to 5%45% discounts for early booking, depending on availability, and its abide by for those who book early. P&O Cruises named it as pricebreakers. Besides, price differs from different cabin type and grade that customers choose. It is very easy for customers to find the price on the website or by the brochure which customers could also easily get by request online. * DRIP P&O Cruises (model by Fill, 2002).P&O Cruises communications have need to Differentiates itself by it is one of the oldest c ruises company which form of British to attract customers who enjoy in side of meat style. Remind and reassure its customers by recounting them that the leisure cruising business was started by P&O in 1844. The step helps the company acquire trust from customers Oldest = standard = handed-down (British) ? Inform the consumers by educating them that P&O Cruises is the company with offering high quality but middle-low price to customers Persuade to the consumers that althouthg P&O Cruises is the oldest company, it has most modern emit of ships in the UK.Scenarios In order to know how a company created a website on line to present its own products through the mesh, the company needs to define the level of commitment it wants to reach (Doren, 2000). There are 4 executable scenarios for promoting on the internet. P&O Cruises is belonging to the highest level 4, because it offers on-line ordering of products and services. The product P&O Cruises supplies to customer is not the tangi ble things that customers could touch but services and facilities on cruises. So the company tries to present its product through the website.P&O Cruises uses web cam, a lot of 360i panoramic tour and many of pictures on its website to interact with users. Moreover, there are images, screensavers and wallpapers of its 4 ships for customers to download. The usages of multimedia presentations also reach facilitation as a web promotion it enables a more personal, one-on-one approach with the internet user (Doren, 2000). According to the four possible scenarios lists, P&O Cruises does make a high extensive interaction with its customers through its website. The web site of P&O Cruises may be high costs, but it could attract more customers order on line.